
The aim, presumably, is to try to avoid its stylized looks feeling stale. “After a month we will have about 40 styles,” he says. More filter options are being added all the time, with Moiseenkov saying the intention is to add two more per day at this point.
PRISMA APP WEBSITE PLUS
Prisma is offering around 20 art filters inside the app at this point, with some of the art/graphical starting points including The Scream by Edvard Munch, Go for Baroque by Roy Lichtenstein, a DC comic graphic plus abstract artworks like Transverse Line by Wassily Kandinsky. And it was like in a boom! And after this day the hashtag was ours.” “For one day, the first day of launch, we create about 30,000 photos in Instagram.

I don’t know how they find our hashtag - it’s magic I think,” jokes Moiseenkov. “A lot of people share photos with a hashtag. A pull that Prisma has evidently been able to tap into by offering a fresh set of filters for the hungry Insta-hoards. Prisma-using Instagram users have apparently been badging their art filtered shots with a #Prisma hashtag. The size of Instagram’s network is obviously creating a massive pull for fresh content. Indeed, some 95 million photos and videos are shared on the platform on the average day. So that’s a whole lot of selfies, outfits, lunches and cute pet shots being shared on Instagram day to day.

The key to this early growth is clearly the app’s prominently placed social share function, which prompts users to post to Instagram as soon as they receive their processed shot.Īnd just this week the Facebook-owned photo-sharing behemoth revealed it had more than doubled its monthly active users over the past two years - reaching a whopping 500 million MAUs. Prisma was launched only last week but has already garnered some 1.6 million downloads, CEO and co-founder Alexey Moiseenkov tells TechCrunch, on the phone from Moscow where the team is currently based. Day 4,632 of the incarceration and the cats were still plotting escape…
